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China's silver market and the status of development of Abstract As China enters the aging of society, Elderly industry has become an enormous business opportunities in emerging industries. This paper from the country's aging status quo of the consumer goods market, according to the consumer's old psychological and behavioral characteristics, Analysis focused on the older consumer marketing strategy to explore the country's aging market development trends and the development process faces obstacles. Keywords : Older consumers; Consumer behavior; Marketing Strategy

Abstract
With the society entering an siver-haired age,the industry towards old has been a newly-born and potential industry.By analyzing the cosuming psychology of old people and their behaviors, this paper discusses the strategies to the siver-haired market,in order to put forward the future developing trend and the hinds of the exploiting of the siver-haired market.
Key words: Siver-haired cosumers,cosuming behaviors,marketing strategies

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