Competition analyses the brand associating mobile telephone. In economic globalization; economic integration tide in the nowadays, the brand is every enterprise a big flags that forced diagram height all holds up, enterprise room competition Yue Lai Yue shows the comparison for whose brand competition. Brand competition is by the acception building the brand image , getting a consumer , make use of oneself advantages in natural resources to raise market share and , is able to bring excess profit, to excess profit enterprise, strong unique ability in the competitor. China is a maximal mobile telephone of the whole world marketplace , foreign mobile telephone brand always occupies very high market share , the domestic mobile telephone brand compete with foreign mobile telephone brand is extraordinarily fierce. Inner external factors the main body of a book is passed analysing brand competition, the ability the force , brand making use of the brand basis ability , the brand marketplace are managed waits for an index to build a valuation system , apply and owing system the analysis being in progress to the competition associating the mobile telephone brand, countermeasure bringing forward the brand competition hoisting domestic hand machine at the same time.